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AUTHOR - BLOGGER - RETIRED MARKETER
Barry Silverstein






eGuides from 123 eGuides
For more information or to order any eGuide, please click on the link of your choice.
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123 eGuides are authoritative marketing and small business guides published exclusively in electronic format to provide maximum value at minimum cost. Each 123 eGuide is based on the simple, proven principle that virtually anything can be accomplished in three steps. Every 123 eGuide provides a functional overview, detailed suggestions for implementation and additional resources in one complete package.
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​Branding 123, Third Edition
Build a breakthrough brand in 3 steps
The Third Edition of Branding 123 offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. It provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, The Third Edition features a Bonus section: Brand profiles of five small brands that grew up using techniques similar to those outlined in this eGuide.
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Low Cost/No Cost Marketing 123
3 steps to effective marketing with little or no money
Many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement, all of which have little or no cost associated with them. Intended for small business owners with limited marketing knowledge and experience, this eGuide offers an overview of each of the three areas and provides specific tips for implementation. Additional resources selected specifically for small business owners are included.
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B2B Marketing 123
A 3-step approach for marketing to businesses
This eGuide focuses on:
1. Understanding audience: Step 1 discusses the special nature of B2B audiences, the B2B purchasing environment, identifying audience hot buttons, audience segmentation, the new audience dynamic, and how to match products to audiences.
2. Leveraging the media of today and tomorrow: Step 2 presents an overview of B2B media and covers general media trends, developing an audience-driven media strategy, basics of B2B online marketing, B2B use of social media, how to evaluate media ROI, and inbound vs. outbound marketing.
3. Creating a customer-centric culture: This section addresses the need for a customer-centric culture. It discusses customer-centric strategies, developing a customer-centric marketing plan and budgetary planning.
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