Barry Silverstein

​Books from GuideWords Publishing

For more information or to order any book, please click on the link of your choice.

 

World War Brands
World War II and the Rise  of the Modern American Brand

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This unique book takes a fresh look at the impact of World War II on America from a marketing perspective.

In this book you'll learn:

• How Coca-Cola, Disney and other great American brands played an integral role in "marketing" World War II

• Why some American brands chose to do business with Nazi Germany

• How television influenced the rise of the modern American brand

• Plus, see 38 vintage ads that reflected the wartime economy.

History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

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​​Boomer Brand Winners & Losers
156 Best & Worst Brands from the 50s and 60s

 

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Brand categories include television, cereal, soft drinks, snack foods, toys and games, health and beauty, automobiles, fast food, rock 'n' roll, revolution, environment, technology and movies. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Which were your favorite brands of the era?

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​Boomer Brands
Iconic brands that shaped our childhood

 

This acclaimed unique book celebrates "Boomer Brands" -- beloved brands of the 50s and 60s. It covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. You'll be amazed to learn about many iconic brands that are still around today. Boomers will gain rare insight into how iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is a wondrous walk down Memory Lane!

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Let's Make Money, Honey
The couple's guide to starting a service business

 

This how-to guide covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. It also addresses the unique challenges of couples who choose to work together. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers.

 

 

 

 

 

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