About Me

Thanks for stopping by my website.

I am an author, blogger and freelance writer. I’m a retired marketing professional who ran a direct marketing agency for twenty years and spent my forty-plus year career in direct marketing and brand marketing.

I have written numerous non-fiction marketing and small business

books, including:
World War Brands

Boomer Brand Winners & Losers
Boomer Brands
Let's Make Money, Honey (co-author)
Collins Best Practices Series (Managing People, Motivating Employees, Evaluating Performance)
The Breakaway Brand (co-author)

Business-to-Business Internet Marketing (the first book on the subject)

Internet Marketing for Information Technology Companies.

I write a blog for Boomers (https://www.happilyrewired.com).

Check out my articles on Medium.