About Me

I’m an author, blogger and retired marketing professional.

I get a kick out of viewing past history through a present lens. I write about brands, people and pop culture with an eye on history. My goal is to educate, inform and entertain.

I founded and ran a nationally recognized business-to-business direct and Internet marketing agency for twenty years, worked for a leading direct marketing/database firm and was a senior executive at a major advertising agency.

I wrote the first book ever published on Business-to-Business Internet Marketing and I co-authored The Breakaway Brand with the president and CEO of Arnold Worldwide.

I have written numerous non-fiction marketing and small business

books, including:

World War Brands

Boomer Brand Winners & Losers
Boomer Brands
Let's Make Money, Honey (co-author)
Collins Best Practices Series:

Managing People

Motivating Employees

Evaluating Performance
The Breakaway Brand (co-author)

Business-to-Business Internet Marketing (the first book on the subject)

Internet Marketing for Information Technology Companies

Novels? Sure, why not! I've written two thrillers:

The Doomsday Virus

Water's Edge

Where else can you find my writing?

I write regularly about aging, music, pop culture and other topics.

Check out my articles on Medium.

You can reach me at: barrysilverstein@barrysilverstein.com