Books & eGuides
Iconic Brands that Shaped Our Childhood
Boomer Brands: Iconic Brands that Shaped Our Childhood is a unique book that celebrates the brands of the 50s and 60s. It covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with include Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, and WIFFLE Ball, to name a few. Most of these brands began during the Boomer era and are still around. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is available in print and eBook editions from all major booksellers.
Let's Make Money, Honey
The Couple's Guide to Starting a Service Business
This how-to guide, by a Baby Boomer couple who start a small service business as a second career, covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers. Available in paperback and eBook formats.
123 eGuides are a series of authoritative marketing and small business guides published exclusively in electronic format to provide maximum value at minimum cost. 123 eGuides employ the magic of three, based on the simple principle that virtually anything can be accomplished in three proven steps. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap and always includes additional resources if the reader wants to learn more.
Titles: Branding 123, Second Edition; Low Cost-No Cost Marketing 123; B2B Marketing 123; Product Launch 123; Sales Leads 123; On Your Own 123