Books & eGuides

Boomer Brand Winners & Losers
156 Best & Worst Brands of the 50s and 60s

What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions – and many more – can be found in the new book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Brand categories include television, cereal, soft drinks, snack foods, toys and games, health and beauty, automobiles, fast food, rock 'n' roll, revolution, environment, technology and movies. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!


Boomer Brands
Iconic Brands that Shaped Our Childhood


Boomer Brands: Iconic Brands that Shaped Our Childhood is a unique book that celebrates the brands of the 50s and 60s. It covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. Boomers will gain rare insight into how iconic brands shaped their childhood and have a lasting impact on their life. 


Let's Make Money, Honey

The Couple's Guide to Starting a Service Business

This how-to guide covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers. Available in paperback and eBook formats.

123 eGuides

123 eGuides are a series of authoritative marketing and small business guides published exclusively in electronic format to provide maximum value at minimum cost. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap and always includes additional resources if the reader wants to learn more. Titles: Branding 123, Second Edition; Low Cost-No Cost Marketing 123; B2B Marketing 123; Product Launch 123; Sales Leads 123; On Your Own 123