I'm an author, blogger, brand historian and retired marketing professional. Please check out my site for books and eGuides that might interest you.
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My Latest Books

Boomer Brand Winners & Losers
156 Best & Worst Brands of the 50s and 60s


What was the name of the first maple flavor instant oatmeal cereal?
What brand is the oldest major soft drink in America?
What do the “m’s” in M&Ms stand for?
Who was the Barbie doll named after?
Which toothpaste had Bucky Beaver as a mascot?

The answers to these burning questions – and many more – can be found in the new book, Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s.

This remarkable book features fascinating stories of 156 best and worst brands of the Boomer era. Relive the days of Cap’n Crunch and Cocoa Puffs, E-Z Pop and Pop-Tarts, cap guns and comic books. Recall the time when automobiles ruled the road and a transistor radio was “advanced technology.” Learn how television played a key role in brand advertising. Discover which brands blossomed and which were a bust. Boomer Brand Winners & Losers is a wondrous walk down Memory Lane!

More information from my publisher here.


Boomer Brands                       
Iconic Brands that Shaped Our Childhood


Boomer Brands: Iconic Brands that Shaped Our Childhood is a unique book that celebrates the brands of the 50s and 60s. It covers cereal, soft drink, snack food, fast food, toy, car, beauty brands and more, as well as rock ‘n’ roll, protest and environmental brands. “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with include Disney, Kellogg’s Frosted Flakes and Good Humor, to name a few. Most of these brands began during the Boomer era and are still around. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.

More information from my publisher here.