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World War Brands
World War II and the Rise of the Modern American Brand
This book traces the development of the American brand from World War I through the 1920s and 1930s. Then it explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.
The book concludes by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. It demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century.
In this book you'll learn:
How Coca-Cola, Disney and other great American brands played an integral role in World War II
Why some American brands chose to do business with Nazi Germany
How television influenced the rise of the modern American brand
Plus, see 38 vintage ads that reflect the wartime economy.
This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!