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Non-Fiction
 Collins Best Practices Series
- Managing People
- Motivating Employees
- Evaluating Performance
The Breakaway Brand
Business-to-Business Internet Marketing
Internet Marketing for Information Technology Companies
Fiction
The Doomsday Virus
Collins Best Practices Series
Published by Harper Collins in 2007, the Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds,
they feature practical strategies and tips to help you get ahead. Silverstein authored three of the seven books in the series.
Managing People
"Secrets to Leading for New Managers"
This book includes information on managing individuals, managing teams, managing projects, and leadership/communication.
Motivating Employees
"Bringing Out the Best in Your People"
This book includes information on understanding motivation, being a motivational manager, dealing with de-motivation, rewarding motivated employees, and motivational leadership.
Evaluating Performance
"How to Appraise, Promote, and Fire"
This book includes information on one-on-one performance management, promoting employees, dealing with underperformers, evaluating team performance, and implementing performance management.
The Breakaway Brand
In today's overcrowded marketplace, only a select few brands truly rise above the competition. That's what THE BREAKAWAY BRAND is about. It's about the brand that stands out, not just in its own
product category, but from all other brands. It's about the brand that achieves huge results. It's about the brand that breaks away.
Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Fran Kelly and Barry Silverstein reveal what it takes
to create a breakaway brand and how today's great brand's execute breakaway campaigns, packaging and promotion. You'll get an inside look at such phenomenally successful brands as Apple, Nike, JetBlue,
Volkswagen, Starbucks and many others, and you'll find out how you can apply their breakaway strategies in your own organization!
Business-to-Business Internet Marketing (Fourth Edition)
This book shows you how to effectively apply proven direct marketing principles to business-to-business Internet marketing — today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn —
step-by-step — seven proven strategies for increasing profits by direct marketing to businesses over the Internet. The Fourth Edition has been updated with the latest case studies, Web site references, Internet use statistics, and other developments in the online business-to-business world.
Internet Marketing for Information Technology Companies
(Second Edition)
This book, written especially for marketers in Information Technology (IT) companies, puts proven Internet strategies and techniques in your hands. While IT companies have a natural affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Discover how to make the best of
your Web site, get the most out of online advertising and e-mail marketing, build your own Web community, participate in affiliate marketing programs, and much more. This freshly updated Second Edition includes current statistics, new case studies, new strategies, and many more graphic examples of Web pages from IT companies to
illustrate the concepts presented in each chapter.
The Doomsday Virus (A Novel)
This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California.
Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley
journalist, Erin Keliher, can make or break either product. But her loyalty shifts as she gets involved with one of the two men.
Then everything goes haywire: Erin becomes the reluctant conduit for a brilliant yet warped computer hacker named Doomsday who has created a virus that is
virtually unstoppable. The FBI tries to track Doomsday down to no avail. Finally, the Feds urgently appeal to Marty and TJ to put aside their differences and
work together to thwart the efforts of this notorious cyber-terrorist… before the Doomsday Virus takes down the country's entire financial infrastructure.
For more information including book excerpts, please visit the book's web site: www.thedoomsdayvirus.com.
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