Books

Non-Fiction

Fiction

Branding 123: Build a Breakthrough Brand in 3 Proven Steps

Buy at the Amazon Kindle store or at Smashwords.com.

This new eGuide offers small businesses with fledgling brands the opportunity to apply proven strategies and techniques used by the big guys. It provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Specific examples and a wealth of additional resources are included. Written clearly and concisely, Branding 123 has everything you need to build a breakthrough brand.

Product Launch 123: Launch a Product or Service in 3 Proven Steps

Buy at the Amazon Kindle store or at Smashwords.com.

This eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Product Launch 123 is a "quick start" guide to launching your product or service at minimum risk.

Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps

Buy at the Amazon Kindle store or at Smashwords.com.

This authoritative eGuide helps small businesses understand and implement a sales lead process. It includes information about differences between Business to Consumer and Business to Business lead generation; audience profiling, segmenting and targeting; developing offers and creative approaches; lead generation media; systems required; outbound vs. inbound lead generation; lead qualification examples; ranking offers by qualification potential; the qualification funnel and how it is changing; the relationship between Marketing and Sales; and basics of sales conversion.

Collins Best Practices Series
Published by Harper Collins in 2007, the Collins Best Practices guides offer new and seasoned managers the essential information they need to achieve more, both personally and professionally. Designed to provide tried-and-true advice from the world's most influential business minds, they feature practical strategies and tips to help you get ahead. Silverstein authored three of the seven books in the series.

Managing People
"Secrets to Leading for New Managers"
This book includes information on managing individuals, managing teams, managing projects, and leadership/communication.

Motivating Employees
"Bringing Out the Best in Your People"
This book includes information on understanding motivation, being a motivational manager, dealing with de-motivation, rewarding motivated employees, and motivational leadership.

Evaluating Performance
"How to Appraise, Promote, and Fire"
This book includes information on one-on-one performance management, promoting employees, dealing with underperformers, evaluating team performance, and implementing performance management.

The Breakaway Brand
In today's overcrowded marketplace, only a select few brands truly rise above the competition. That's what THE BREAKAWAY BRAND is about. It's about the brand that stands out, not just in its own product category, but from all other brands. It's about the brand that achieves huge results. It's about the brand that breaks away.

Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Fran Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today's great brand's execute breakaway campaigns, packaging and promotion. You'll get an inside look at such phenomenally successful brands as Apple, Nike, JetBlue, Volkswagen, Starbucks and many others, and you'll find out how you can apply their breakaway strategies in your own organization!

Business-to-Business Internet Marketing
This book shows you how to effectively apply proven direct marketing principles to business-to-business Internet marketing — today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn — step-by-step — seven proven strategies for increasing profits by direct marketing to businesses over the Internet. The Fourth Edition has been updated with the latest case studies, Web site references, Internet use statistics, and other developments in the online business-to-business world.

Internet Marketing for Information Technology Companies
This book, written especially for marketers in Information Technology (IT) companies, puts proven Internet strategies and techniques in your hands. While IT companies have a natural affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Discover how to make the best of your Web site, get the most out of online advertising and e-mail marketing, build your own Web community, participate in affiliate marketing programs, and much more. This freshly updated Second Edition includes current statistics, new case studies, new strategies, and many more graphic examples of Web pages from IT companies to illustrate the concepts presented in each chapter.

Water's Edge (A Novel)

Buy at the Amazon Kindle store or at Smashwords.com.

Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environmental investigator David Samuels and his chemical-sniffing dog Blackout are asked by David's former employer to find out who's doing it and why. David and Blackout get caught up in a chain of events that's more sinister than anyone can imagine. In fact, river pollution is just the beginning of this wild ride. Ultimately, Blackout plays a key role in uncovering the plot — and David finds out that "retirement" is more than he bargained for!

Water's Edge is an environmental thriller with plenty of twists and turns. This novel marks the beginning of a new series featuring two unlikely heroes, Blackout the dog and his baby boomer owner.

The Doomsday Virus (A Novel)

Now available at the Kindle store.

This breathtaking novel, set against the backdrop of the software world and the Internet, takes you on a thrill ride from Massachusetts to California.

Marty Gladstone and TJ Gatwick are two powerful software entrepreneurs in a race to be first to market with a new operating system. The influential Silicon Valley journalist, Erin Keliher, can make or break either product. But her loyalty shifts as she gets involved with one of the two men.

Then everything goes haywire: Erin becomes the reluctant conduit for a brilliant yet warped computer hacker named Doomsday who has created a virus that is virtually unstoppable. The FBI tries to track Doomsday down to no avail. Finally, the Feds urgently appeal to Marty and TJ to put aside their differences and work together to thwart the efforts of this notorious cyber-terrorist… before the Doomsday Virus takes down the country's entire financial infrastructure.

Published in 2003, this book predicted cyberterrorism and seems shockingly real. Selected as a finalist in the 2004 Book of the Year Awards by ForeWord magazine.