Biography

Resume

Barry Silverstein is a professional writer with thirty years of business experience. He is the author of six non-fiction books: Managing People Motivating Employees Evaluating Performance    Collins Best Practices series, Harper Collins, 2007 The Breakaway Brand (co-author), McGraw-Hill, 2005 Business-to-Business Internet Marketing, Maximum Press, 2003, 4 editions Internet Marketing for Information Technology Companies, Maximum Press, 2003, 2 editions

His commentary has appeared on Brandchannel.com, the world's leading online publication about brands. He has summarized and reviewed books for Summary.com, the leading book summary service for business executives. His work has been published in such magazines as Dog Fancy, Retirement Lifestyles, and WNC magazines.

Silverstein has been a freelance writer since April 2006. Previously, he was a senior vice president for Arnold Worldwide, one of the top twenty advertising agencies in the U.S. Silverstein managed numerous accounts for the interactive/direct division and later worked in new business. He conceptualized and co-authored with Arnold president Fran Kelly the book, The Breakaway Brand. He wrote and launched the book's website, and wrote articles, blogs, and position papers in support of the agency's new business and public relations efforts.

Before joining Arnold, Silverstein was CEO of Directech, Inc. for two decades. He founded and led this direct and Internet marketing agency specializing in business-to-business and high technology clients. He grew the agency to nearly $5 million in income and employed 50 professionals, working with scores of leading clients, such as Akamai, ATG, Digital/Compaq, Fidelity Investments, Lotus/IBM, Sun, and Teradata/NCR. During this time, Silverstein authored Business-to-Business Internet Marketing, the first book to address the subject. It was published in four editions in the U.S. and internationally.