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Resume (PDF)
Barry Silverstein has always loved the written word. When other kids were playing with building blocks, he was moving words around on a page. In his teens, Barry wrote his first article for publication in a national magazine and got hooked. He learned what it meant to write on deadline when he penned a weekly newspaper column at New York University. He developed a sense of the absurd by co-founding and editing the university’s first and rather notorious satire magazine.
Barry entered the world of advertising and direct marketing through a circuitous route, but every career step leveraged his writing skill. He started his own direct marketing agency on the basis of his copywriting ability and grew it to a $5 million, 50-person organization. While there, he discovered that no one had written a book on business-to-business Internet marketing, so he did. It became a business best-seller and established his agency’s reputation as a leader in the field. He wrote another book about Internet marketing for good measure.
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After twenty years of running his own company, Barry took a senior position at a major ad agency. There he saw the potential for another book, so he conceived and co-authored "The Breakaway Brand." That book confirmed what he already knew – that it was time to pursue his passion for writing as an independent. He launched his professional freelance writing career in 2006. Since then, he has written three business management books; over 25 feature articles and over 40 brand profiles for Brandchannel.com, the world’s leading online branding forum; business book summaries and book reviews for Soundview Executive Summaries; and articles, blogs, book reviews, and promotional copy for leading publications, websites, and select clients. The one commonality: Everything Barry writes is engaging and educational. Sometimes even entertaining.
With over thirty years of business experience, Barry has come full circle. He still loves moving words around on a page.
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